‘SHADES AT SEPHORA’ META & VX MEDIA LLC CAMPAIGN

The ‘Shades at Sephora’ social campaign highlighted 8 Latinx beauty creators to showcase Sephora’s wide range of concealers and foundations available in-store and online. In my role as a Creative Strategist, I provided comprehensive, personalized content guidance and constructive feedback for the Dale Tú creators. Upon review of their initial drafts, I offered detailed suggestions tailored to enhance each piece of content for maximum engagement. By actively engaging with creators from conception to the final deliverables, I was able to help refine their stories and encourage a creative output that aligned with the client’s needs. Additionally, I copyedited each creator’s caption and created the case reviews for VX Media.

I also storyboarded the JVC Creator videos for @ariannabaq and @tallyjoycee, including script, video, and transition suggestions. I oversaw this process alongside the PR team from drafts to the final deliverables.

Using the full-length case review, I developed the Instagram slideshow version, creating engaging visuals to showcase the energy behind the campaign.