Planned social content calendar that aligned with social media strategy and visual/verbal brand identity guidelines to ensure consistency across @vxmedianyc, @voixmagazine, and @lightallergy pages. During my time as an intern for VX Media, I solely ran VOIX from January 2024 through March 2024.

Brainstormed new creative concepts for social content.

Collaborated with the Production team to produce high-quality photography and video.

Used tools such as Adobe Photoshop, Frame.io, Canva, and CapCut to deliver edits for posts.

Stayed up-to-date with social media trends and platform updates to ensure the content remained relevant and engaging using Twitter (X), TikTok, and Instagram.

Conducted audience and competitor analysis to identify audience preferences and strategies, using data insights to optimize content performance and engagement.

For campaigns, researched and identified key influencers worldwide for these brand partnerships to align with campaign objectives.

Reported breaking pop culture and fashion news on @voixmagazine.

Crafted engaging and on-brand copy for social media posts, captions, and campaign case reviews, tailored to resonate with target audiences.

Developed clear and persuasive messaging for client presentation decks and promotional materials (including in-house panel events), aligning with brand voice and marketing objectives.