VX MEDIA LLC - CREATIVE STRATEGIST HIGHLIGHTS
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CONTENT CREATION
Planned social content calendar that aligned with social media strategy and visual/verbal brand identity guidelines to ensure consistency across @vxmedianyc, @voixmagazine, and @lightallergy pages. During my time as an intern for VX Media, I solely ran VOIX from January 2024 through March 2024.
Brainstormed new creative concepts for social content.
Collaborated with the Production team to produce high-quality photography and video.
Used tools such as Adobe Photoshop, Frame.io, Canva, and CapCut to deliver edits for posts.
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RESEARCH
Stayed up-to-date with social media trends and platform updates to ensure the content remained relevant and engaging using Twitter (X), TikTok, and Instagram.
Conducted audience and competitor analysis to identify audience preferences and strategies, using data insights to optimize content performance and engagement.
For campaigns, researched and identified key influencers worldwide for these brand partnerships to align with campaign objectives.
Reported breaking pop culture and fashion news on @voixmagazine.
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COPYWRITING
Crafted engaging and on-brand copy for social media posts, captions, and campaign case reviews, tailored to resonate with target audiences.
Developed clear and persuasive messaging for client presentation decks and promotional materials (including in-house panel events), aligning with brand voice and marketing objectives.
VOIX MAGAZINE
VOIX MAGAZINE
SHADES AT SEPHORA CAMPAIGN
SHADES AT SEPHORA CAMPAIGN
META & VX MEDIA LLC COLLAB
The ‘Shades at Sephora’ social campaign highlighted 8 Latina beauty creators to showcase Sephora’s wide range of concealers and foundations available in-store and online. As a Creative Strategist for VX Media LLC, I provided comprehensive and personalized content guidance, as well as constructive feedback to those a part of ‘Dale Tú,’ Meta’s community program for Latinx/Hispanic creators. Upon review of their initial drafts, I offered detailed suggestions tailored to enhance each piece of content for maximum engagement, including additional storyboarding and script suggestions. By actively engaging with creators from conception to final deliverables, I helped refine their stories and encouraged a creative output that aligned with the client’s needs. Additionally, I copyedited each creator’s caption and created the case reviews for VX Media.
I also storyboarded the JVC Creator videos for @ariannabaq and @tallyjoycee, including script, video, and transition suggestions. I oversaw this process alongside the VX Media PR team from drafts to the final deliverables shared with the Meta team.
Using the full-length case review, I developed the Instagram slideshow version, creating engaging visuals to showcase the energy behind the campaign.
REEL DELIVERABLES
REEL DELIVERABLES
*To note, please see actual Instagram posts for the most updated/accurate view and like count metrics.
Role:
As an in-house Creative Strategist for a 360 creative agency, I worked closely with the PR team, communicating with the company’s roster of UGC and craft creators based on both coasts.
My role involved creating visual direction guides for still and video content, including organic posting and campaign collaborations. I provided strategic content suggestions for brand partnerships, ensuring these posts aligned with the creators’ unique aesthetics while meeting campaign objectives. By tailoring creative concepts to each creator, I helped maintain their online presence by elevating the authenticity of their identity, increasing engagement, and attracting new followers.
