META & VX MEDIA LLC COLLAB

The ‘Shades at Sephora’ social campaign highlighted 8 Latina beauty creators to showcase Sephora’s wide range of concealers and foundations available in-store and online. As a Creative Strategist for VX Media LLC, I provided comprehensive and personalized content guidance, as well as constructive feedback to those a part of ‘Dale Tú,’ Meta’s community program for Latinx/Hispanic creators. Upon review of their initial drafts, I offered detailed suggestions tailored to enhance each piece of content for maximum engagement, including additional storyboarding and script suggestions. By actively engaging with creators from conception to final deliverables, I helped refine their stories and encouraged a creative output that aligned with the client’s needs. Additionally, I copyedited each creator’s caption and created the case reviews for VX Media.

I also storyboarded the JVC Creator videos for @ariannabaq and @tallyjoycee, including script, video, and transition suggestions. I oversaw this process alongside the VX Media PR team from drafts to the final deliverables shared with the Meta team.

Using the full-length case review, I developed the Instagram slideshow version, creating engaging visuals to showcase the energy behind the campaign.